Usage analytics
Target Share Leaders
Role volume board for pass-game opportunity. Higher target share signals stable usage and stronger weekly floor, especially when paired with air-share.
Target Share, explained
In the passing game, opportunity is everything, and target share is the cleanest measure of it: the percentage of a team's targets that go to one player. It's the foundation under nearly every productive pass-catcher.
Why volume rules
Catches, yards, and touchdowns all flow from targets, and targets are far more stable week to week than the efficiency layered on top of them. A receiver commanding a large, steady share of his team's targets has a floor that survives cold shooting; a boom week from a low-share player rarely repeats.
Target share also travels well across game scripts. A player who owns the offense keeps eating whether his team is ahead or behind, which is exactly the durability you want from a weekly starter.
Reading the number
Roughly a quarter of a team's targets marks a genuine No. 1 role; the league's true alphas push well beyond that. Pair target share with the quality of those looks — a player with both a big share and downfield, red-zone usage is a every-week play, while a big share of short, low-value targets is more of a PPR floor than a ceiling.
Track the trend, not just the level. A rising share often precedes a breakout as a role expands; a falling share is an early warning that the offense is moving on before the box scores catch up.
How to use it
- Prioritize stable, high-share receivers for weekly floor, especially in PPR.
- Buy players whose target share is climbing — expanding roles precede breakouts.
- Cross-reference share with target quality (depth and red-zone looks) to separate ceiling from empty volume.
What it doesn't tell you
- Not all targets are equal — quality (depth, location) determines how much a share is worth.
- Share can be distorted by a blowout or a single script; a multi-week trend is the reliable read.
Frequently asked
- What target share signals a true No. 1 receiver?
- Around 25% and up is a strong No. 1 workload; the elite receivers routinely command closer to 30%. Below the high teens is usually a complementary role.